So, your trying to attract the right client to your business and you think that because you have a website and maybe a blog that people are just going to flock to your website or Facebook page? Wrong, on so many levels. You need a strong personal brand.
You have no doubt read the books that say you should build a sales funnel and sit back and wait for people to show up and buy your stuff, wrong, well not entirely, let me explain.
If I mention a name, say Richard Branson, you know who he is and that he owns Virgin Everything, right, right.
But if I mention Dell, the guys who make computers, it’s really hard to think of anyone’s face you might know or recognise if you saw it.
You see Branson has spent his life building his personal brand, where DELL have spent years building a company.
The days have long since gone when a company can survive being just a faceless corporation trading on logos and colours.
Its true that today companies live and in some cases die by the personalities they employ and who represent them. Today people WANT to know who the owner is and what he or she stands for.
The really successful companies build and promote the personal brands of the people within. I am sure you can think of a few personalities from the companies you know, like and trust.
You can pretty much guess that once RB puts his name to something its really going to take off. Elon Musk is exactly the same, you might not know everything he’s involved in but you have heard of him.
So how do us mere mortals get to the stage where people know who we are even when we are not in the room. Personal branding that’s how.
First off you don’t have to aim that high, all you have to do is build a community that likes you and what you stand for and what you stand against of course. This can be though videos, podcasts, Facebook pages and groups, blogs…in fact a whole host of things.
Personal brands are truly the most powerful brands, why, because people do business with people. Its so much easier to trust a person rather than a company or organisation. It’s how we are ‘wired’, to connect with people.
I have found that when you build a trusted personal brand people will naturally recommend you.
This also makes sure than when people talk about ‘you’ when you are not present they know who you are and what you stand for.
This is seriously powerful stuff and of course what they know and perceive about you is really up to you to determine and influence.
So, do you want to remain ‘faceless’ or do you want to build a strong personal brand where people know, like and trust you?
It really is down to you to decide but let me leave you with this thought:
Do you have enough, or more than enough, clients right now? If you do great you have a strong personal brand, whether you know it or not.
If you could do with more clients then you need to work on your personal brand because it’s not strong enough.
Have a fab day!
I have been in some form of marketing for over 20 years now but I really became interested in digital marketing around 2002/3 when I could see that there was going to be an explosion, and maybe not a good one, for traditional marketing and advertising. Sadly I was right and with the birth of Facebook, Twitter and LinkedIn the landscape changed forever.
Some organisations took a long-time to adopt the new social marketing and others were early adopters as they could see, quite rightly, that this was the way forward and a fantastic way to reach existing and more importantly new customers. (more…)
Using strategic thinking as a method of running and growing your business can sometimes be the one thing that stops you dead in your tracks. This is exactly the same when it comes to your social marketing efforts.
You see most business owners are stuck in the ‘working in the business’ instead of working ‘on the business’ mentality. You will hear me say lots of times, “think deeply” about a problem and you will find a solution. Now some people can do this well and without thinking about it. But sadly most small to medium size businesses never give themselves the time to think deeply about anything. Everything is running at breakneck speed. Sometimes this is a good thing but most times it’s a bad thing. (more…)
This is something I hear a lot as a consultant, although I feel the person saying it really hasn’t got the knowledge on what marketing really means today.
Years ago there were only a few choices to be made, newspapers, radio or television. Today there is so many its pointless trying to list them plus new ones are popping up like weeds.
We all realise that it’s now a ‘pull’ mentality and not a ‘push’ one and if you’re not in the ‘pull’ camp you better rethink your position and strategy quick.
But how has marketing changed for the SME’s and large corporations? Because they are the ones that cannot change direction quickly, they aren’t as agile as micro companies. (more…)
Something I am a great believer in is doing something else. We are all busy running our businesses and trying to control our busy lives but have you ever taken the time to learn or do something else besides your day job?
I guess I am lucky in that respect because from an early age I loved playing drums and that has stuck with me for nearly fifty years and it’s a great release and distraction from my business.
I also learned to paint watercolours a long-time ago and that’s something I have done professionally also. I don’t say this to boast, I say this to let you know that if I can do it so can you it’s not difficult to do something else to give you time to think and relax in the chaos of the day. (more…)
To give you some context to this post I wrote a very short article on LinkedIn, and replicated it on Facebook, about how companies don’t add logos to their images and why this can be a big mistake, this got me thinking. “I wonder why that is when images, like videos have the greatest chance of going viral and being shared faster than many text only articles or updates on social channels”.
I’ve come to the conclusion it’s one of two things, the image is taken on a mobile phone, or other mobile device, and uploaded there and then with accompanying text and link, or it’s just plain laziness on the companies part.
I can understand and forgive the first one as most small to medium sized businesses will struggle to have logos on every image just for the sake of time or even cost. But the larger organisations really have no excuse as most have a whole marketing team dedicated to looking after this stuff. In some cases images don’t go out unless there checked and vetted by the marketing team. (more…)