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MAKE A DIFFERENCE…THEN A PROFIT.

MAKE A DIFFERENCE…THEN A PROFIT.

When we start a new business or new venture its usually to make money, or at least it’s one of the top considerations. But what if it was to make a difference, a difference to people lives or the way they do things.

Now I’m not saying that we should only start a business to make a difference, although it’s a hell of a reason, we do of course need to make a profit to keep the business ticking over.

I really do believe that we all have a higher purpose and that we were put on this good earth to make a difference.

To illustrate this, I will give you the example of The Entrepreneurs Group and Cumbrian Entrepreneurs, businesses I started a while ago but never did anything thing with. Today it seems they resonate with so many people, businesses and organisations that enquiries are coming in from all directions, which is great of course, but I really started them to make a difference on how people, entrepreneurs, start and operate their businesses and for organisations to use entrepreneurial management techniques to be able to compete in the 21st Century.

Now all this sounds very grand and it will take a long time to realise these dreams but I don’t mind because I’m in it for the long haul, I want to make a difference. I know that as soon as it really starts to gain traction that the profit will follow, as long as I have my sums right of course ?.

Now one of the things I love doing is looking forward maybe 3 to 5 years and imagining what the business will be like, a great exercise if you have never done it, how it will operate and how many people and businesses we will be serving. This forms part of my goals for the business and the cashflow forecast too plus it’s a great way to keep on track.

So, I’m looking forward and seeing everything I dreamed of, and more, and then I look to see the difference it has made to peoples lives. The reason for this is that when you start a business or company you effect people’s lives in lots of different ways, plus as soon as you take on staff you are responsible for them and their family. You pay them so they rely on you to make it work. This is another whole gaggle of geese we can get into later but the bottom line is you have a responsibility.

Am I satisfied? Am I hell.

I want to do more I want to help even more people realise their dreams so I am already planning my next venture. As an entrepreneur I will never be satisfied that I have done enough, I want to be a part of the solution to peoples or even the world’s problems.

A big vision, yes, but if you are in this to make a difference might as well make as big a difference as you can…right?

Have a fab day and make as big a difference as you possibly can.

What will be the biggest challenge to your content in 2017?

What will be the biggest challenge to your content in 2017?

Before we get in to this I would like you to view the video below, if you haven’t seen it already:

Here’s a thought…”algorithms can only take us so far in our journey to better content” the problem from me is they aren’t human so they don’t really give us what we want, they give us what they think we need, you only have to search Google to see that.

So what’s the future? None of us have a crystal ball but I would say content that is original and shareable is the way forward. Why would I say that? (more…)

3 Simple Steps To Better Digital Marketing

3 Simple Steps To Better Digital Marketing

Every day I get asked pretty much the same questions, so I have decided to do is answer some those questions through my simple 3 step process then you can use them in your business as and when you need to. From time to time I will update this post, or write a new one, so keep checking back.

It’s really just a 3 step process to simplify all of this digital transformation, customer experience and digital marketing stuff because as I see it, and it appears so do most of you, it can be frustrating or just too hard to get our heads around.

So let’s dig into this 3 step process and take it one stage at a time. (more…)

Digital Transformation…what’s stopping you?

Digital Transformation…what’s stopping you?

I have been in some form of marketing for over 20 years now but I really became interested in digital marketing around 2002/3 when I could see that there was going to be an explosion, and maybe not a good one, for traditional marketing and advertising. Sadly I was right and with the birth of Facebook, Twitter and LinkedIn the landscape changed forever.

Some organisations took a long-time to adopt the new social marketing  and others were early adopters as they could see, quite rightly, that this was the way forward and a fantastic way to reach existing and more importantly new customers. (more…)

The Art of Social Strategic Thinking

The Art of Social Strategic Thinking

Using strategic thinking as a method of running and growing your business can sometimes be the one thing that stops you dead in your tracks. This is exactly the same when it comes to your social marketing efforts.

You see most business owners are stuck in the ‘working in the business’ instead of working ‘on the business’ mentality. You will hear me say lots of times, “think deeply” about a problem and you will find a solution. Now some people can do this well and without thinking about it. But sadly most small to medium size businesses never give themselves the time to think deeply about anything. Everything is running at breakneck speed. Sometimes this is a good thing but most times it’s a bad thing. (more…)

Digital Transformation – “WTF”

Digital Transformation – “WTF”

Introduction

Digital transformation is one of those things that companies know they need but put off as long as the possibly can, some even start it but get lost in the process and revert back to the old and safe way of doing things and some just about get there but leave everything hanging. Which camp do you fall into?

The reason for this is twofold.

  1. They know they have to do it but not sure how to
  2. They get started and stall at the first or second hurdle

Technology has a lot to do with DT #fail as it can confuse and it can slow down the DT process because every company is caught up in tech. (more…)